Head of KILROY Marketing - Hiring in process/Finished, not possible to apply

Are you eager to lead an international team and take responsibility for the marketing strategy and execution with the objective to generate demand for KILROYs services, both tailor-made trips and direct bookings? Then you might be the ideal candidate for this strategically important role within KILROY.

Join KILROY

KILROY has ambitious growth plans and needs a stellar team to deliver on this. As Head of KILROY Marketing, you will set the direction for both growing brand awareness and lead generation. KILROY is present in eight markets, of which UK was entered just a year ago, and as an example of your various focus areas, one task will be to collaborate with the UK team to build presence and foster growth in the UK.

To achieve objectives and expand into existing and new markets, you need a good commercial understanding, a solid marketing toolbox and a curious and innovative mind-set you can rely on to collaborate and inspire the hybrid team to work in the same direction. 

The KILROY marketing team comprises 8 locally based Marketeers alongside Event & Social media coordinators in 6 markets. At the Copenhagen HQ an additional 3 people are dedicated to content creation (copy and video) working across markets. Besides the KILROY specific marketing team, you will collaborate with the creative team (website, visual content, creative campaigns etc.), the MarTech team (tracking, reporting, tool super users) as well as the external agency working on SEO and PPC.

Lead strategic planning, generate demand for products and support the team 
You will: 

• Lead, develop and motivate an adept and passionate marketing team to grow demand in our respective markets.
• Set strategy direction with the CMO to balance branding and performance marketing.
• Work with the team to grow awareness of the KILROY brand and offering in all markets.
• Ensure individual and team development to support the needs specific to each market.
• Ensure tight collaboration with local Sales Managers and the KILROY Management team
• Be responsible for overall utilization of budget with a focus on ROI
• Be a part of the development and roll out of a new website in collaboration with an in-house team of UX, designers, developers and commercial stakeholders

Digitally data driven, internationally experienced, and a motivated team player and manager.
Skills and Experience:

• Business acumen and an ability to understand customer needs to ensure a customer centric approach.
• Digitally driven and on top of the upcoming trends that can benefit marketing, both from an activity or operational perspective. 
• Experienced in balancing the need for marketing performance and investments in brand awareness. 
• Extensive cross-market experience, navigating both benefits and complexities.
• Experience in facilitating, inspiring and building a collaborative spirit for team members in a hybrid set-up.
• Analytical and a data driven approach - capable of translating insights into actionable strategies.
• In depth hands-on experience in one or more of the key marketing disciplines is a strength (e.g. marketing automation, paid advertising or other) 
• You possess an advanced academic qualification, such as a Master's or Bachelor's degree

Corporate language is English, so you are fluent in English, written and spoken proficiency in one market language is desirable.

And of course, you are a traveler at heart and have experienced the positive impacts of travelling yourself.

About KILROY
KILROY is your go-to travel brand for young people looking for life-defining adventures anywhere in the world. Whether you want to take a gap year, volunteer abroad, or go on an epic holiday, KILROY can tailor-make a unique and affordable trip for you. Our legacy is built on the notion that travelling is the best way to widen your horizon and break down cultural barriers, and this is still what drives our mission today.

KILROY has been in the travel industry since 1991 and has 13 stores in eight markets across the Nordics, Benelux, and the UK. Our travel consultants are passionate and experienced travellers who can plan your dream trip and give you tips and recommendations along the way. KILROY believes in the power of travel to make you a better person and the world a better place.

KILROY is part of the Kilroy Group, which operates five brands (BENNS, ISIC, Jysk Rejsebureau, KILROY and Winberg Travel), employs more than 400 people and generated a total turnover of DKK 1,3 billion in 2022.

Our Copenhagen headquarter supports all brands across the Group with services such as marketing, products, finance, fulfilment, HR, in-house system development and operations. Located in the city center of Copenhagen, our office offers an international collegial environment and a dynamic atmosphere. We are approx. 100 colleagues representing more than 15 different nationalities. We pride ourselves with an informal atmosphere and a culture where good ideas are worth investigating and unexpected outcomes are opportunities to learn from.

Read more about us on www.kilroygroup.net

For this position we collaborate with Induce, so please submit your application here: https://app.elvium.com/en/positions/24828/c/applications/new